customizing your push notification : 5 best practices

Enterprise Mobile Messaging

Mobile success is all about the individual and customization. We look to individualization to drive revenue with targeted offers. When we talk about conversions or mobile interactions, we are talking about influencing and persuading the customer. First impressions count, and a push notification is make-or-break for companies and enterprises. For mobile app users, they expect clean, succinct and tailored interactions. 

Here are some golden rules.

1. Stick with catchy titles.
2.  Keep character counts low and calls to action strong and action-oriented. 

Your customers might be in the middle of something when they receive your notification, so it’s important that content is snappy and easy to read. Push notification is the first step in interacting with your customers and it can make or break the business relationship. 

segmentation of your target  customers by their interests and behaviors is the key logical step for push notifications. Segmentation means you can group app users together by their app activity. Instead of using their name in an attempt to personalize a message, you can apply it to their behavior. We’ve seen this in sports-betting apps. A single push notification results in a 300 percent increase in bets due to smart send times, context and content, according to Element Wave. 

 Use behavioral data to add context to your push notifications. For example, customers like targeted offers based on their shopping habits. Use this information to deliver tailored reminder notifications when favorite items go on sale or when items are added to their shopping carts. Frequent shoppers of a particular item could be sent customized messages reminding them of offers or special discounts or new arrivals . 

 The evolution is an opportunity to evolve and tweak push notifications to best reflect customers’ needs and wants. Analysis grows at scale with automation, too. One of the benefits is you can study personalization preferences of customers by A/B or C testing headlines, calls to action or any other app-related event. In theory and on the surface push notifications seems to be simple: Write some copy, send it out and see the engagements rates increase up. In practice, they’re a lot smarter, more subtle and resonate for far longer.The right kind of message and customization ensures that consumers stay hooked to your offering. The nature of push means that when the messages are right, they’re unforgettable and compel action. When done wrong, they become spam and can damage  your brand as well as relationship with your  customer.