3 ways how A2P Messaging is set to disrupt traditional marketing distribution

There is not a speck of doubt that A2P Messaging is going to be profitable for those companies who are interested to use this lucrative platform optimally.

Following are some of the hard core reasons as to why companies are eager to capitalize upon A2P Messaging:

mobile messaging platform

1. The power of 2-factor SMS authentication: companies are worried about the issues specifically pertaining to the breach of data, which is linked with user information and data security. To solve this sensitive issue, companies are looking forward to implement A2P messaging aggressively, as it is synced up with 2-factor SMS authentication. This will help companies to easily share notifications, login information, password reset etc., and that too in a secure environment.

2. How A2P messaging is changing traditional known marketing channels across Industries:

· Retail – Retailers can leverage upon A2P messaging platform by offering numerous services to their customers, such as event notifications, coupon discounts, launch details of new product, product recalls in a rather easy manner.

· Finance – Financial companies can optimally use A2P messaging platform in order to send billing information, payment notifications, transaction alerts to their respective customers in an easy and secure manner.

· Travel – When it comes to the travel industry, companies can capitalize upon this platform by sending booking information, check-in information, flight delays, cancellations, so that the customers can stay updated and informed.

Apart from the above mentioned three industries, there are other industries such as healthcare, education, aviation etc., wherein A2P messaging plays a pivotal role.

The risk of grey route traffic is another reason why companies are leaning towards this platform, which also is cost-effective at the same time.

What has Internet of Things (IoT) got to do with A2P Messaging?

 

Both IoT and A2P Messaging are going to impact a massive number of customers worldwide, in terms of customer interaction and engagement. SMS traffic is actually going to exceed around 2 trillion messages in the year 2017. The simple reason for the huge growth of SMS marketing is that it can be used for a number of productive purposes such as campaign management, promotions, SMS authentication, events details, notifications, reminders etc.,.

When it comes to Internet of Things, the global market for IoT would be worth approximately $124 billion by the year 2021. What’s more interesting is that by 2020, there will be 26 connected objects for every human being on earth.

The reason why integrating A2P messaging with Internet of Things would be rewarding is because A2P SMS is already using its platform to connect customers with factual data from connected devices and other online applications.

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Following are some of the factors (in line with sending notifications and alerts), wherein you will get to know as to how SMS plays a vital role in ascertaining as to how IoT devices communicate:

1. SMS Triggers: If there are certain important events that have to be triggered with immediate effect, then SMS triggers are used. For example, if suppose a company’s inventory is found out to be less than the required limit, then is where SMS is triggered, wherein new orders are initiated.

2. Data Centralization: In here, real-time data is being gathered from a multitude of devices and then being sent via A2P SMS to a centralized data center, thereby allowing for flawless collection of data. This will in turn help for smooth operation of all devices.

3. Resource Deployment: the connected devices can easily monitor resources and thereby communicate requests to confirm that critical levels are maintained what industry the enterprise is being involved into.

The above factors clearly explain as to why integrating A2P SMS with IoT can be really beneficial for organizations, who are in the process of communicating with a huge number of customers. With proper integration, critical devices can be optimally connected, thereby saving both the time and cost of an organization.

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The above data clearly suggests that the mobile messaging revolution is clearly here to stay. Companies and brands are increasingly realizing that this platform provides them a very cost-effective marketing channel which helps in optimizing their ROI apart from ensuring constant customer engagement. It also fosters loyalty and a customer base that is increasingly set to soar.