3 things to keep in mind before deciding on your enterprise messaging partner

Choosing your mobile messaging partner 

How to determine before you select your bulk sms partner ( source : 

Mobile Enterprise Solutions from Vectramind

Deciding your enterprise mobile messaging solution partner is not a easy task. Here we provide you some tips on how to find and partner with the messaging provider or bulk sms sender Which platform providers to trust? Do you start with tier1 and tier 2 messaging aggregators ? or select a vendor who provides excellent customer service at an unbeatable price ?

Firstly you need to do a  exhaustive market research to understand whom the most relevant providers to support your business are. Let’s meet some of the contenders

 Contender 1: a segment of established platform providers whom remain standing as monoliths from the golden era of telco. ·

Contender 2: attractive low cost platforms mushrooming in countries typical for low labor costs. · 

Contender 3: SMS Aggregators who originally developed in-house solutions and have more opportunity to commercialize it to secure future margins. 

 However all this is easier said than done A few of the things to keep in mind before you decide on the messaging vendor are 1) Security features 2) customization 3)privacy and level of encryption 4) reliability and 5) customer service 

One alarming thing is that companies don’t give text messages the same level of record keeping attention they give other forms of digital records. Many don’t have an archiving solution in place for the retention and oversight of text messages, which causes problems and significant risk when facing a regulatory examination, open records request, an investigation, e-discovery event or litigation. Compliance, legal, IT and risk and reputation professionals across a variety of litigious and regulated industries are now realizing that proactively archiving text messages is necessary to alleviate anxiousness about risks arising from their records retention and oversight practices not keeping up as employee use increases.In the digital era, companies need to meet the challenge of accurately identifying specific sources of additional risk with this form of communication as it gets leveraged by employees within their business. Text messaging without proper governance is a major gap that can no longer be ignored. Define your key selection criteria.Research from terlefonica shows that  50% of carriers choosing an SMS software platform do not predefine their criteria in detail. 

the above chart ilustrated by  Telefonica  shows some of the factors to consider for selecting your mobile messaging partner