sms comunications : 5 ways its heradling a paradigm shift

Five ways to smartly use mobile messaging and build your business 

Mobile messaging has been playing a key role in the corporate world from the last two decades. Many companies around the globe have benefitted hugely from this cost-effective marketing tool. Industries such as retail, healthcare, finance, education, hospitality, real estate have been able to successfully capitalize upon the mobile messaging platform. Text messaging platform have helped industries to improve their revenues to a considerable extent over a period of time. A2P (Application to person) messaging has been considered as one of the best tactics, when it comes to communicating and marketing with consumers.

Mobile messaging is also considered as one of the best marketing methods when it comes to engaging customers and building relations with them. Another important point to be considered is that text message marketing is also known as permission-based marketing. In certain scenarios, if a company wants to send a text to a particular customer then they have to first ask the permission of the customer. This builds credibility between the company and the customer. 

Dynamically Send, Receive & Enhance Text Message Campaigns

Benefits of Mobile Messaging and how its enabling a paradigm shift in communication 

1. The power of ‘short’: Text messages are short, as there is a specified character limit to send a SMS. Customers like to know about the product and service in a few words. On the other end, companies have to develop specific and relevant content in order to gain attention from the customers.

 2. Customer loyalty: As the text messages are personalized, customers feel that the businesses are authentic in their promotional activities. Customers also feel that they have been treated in a special manner. It has been observed over a period of time that the medium of mobile messaging has been attributed to higher customer response rates. 

3. Low marketing costs and high ROI: One of the predominant reason as to why the majority of companies globally rely on mobile messaging medium is because it is both cheap and rewarding. The overall marketing costs spent for text messaging marketing is way too low compared to other marketing methods. Messages are sent to a massive number of consumers and that too within a shorter timeframe. It is also rewarding because the revenue that is being generated from this platform is considerably good, and that is diverse industries are coming forward to use this marketing tool in an optimal manner. 

4. High Open Rate: There are already many studies that have stated that over 90% messages are read within just three minutes of receiving it. This directly means that when the bulk SMS are sent to customers, almost all the customers will open and read the message. Due to high open rates, there is a possibility that the conversions will also be high. It also depends as to how smartly marketers use the text messaging medium.

5. Exploring unexplored territories: A mobile phone is used in almost every nook and corner of the world. This means that niche businesses who want to explore new territories and thereby build new customers can give it a try by using mobile messaging. Companies have seen that through the efficient and consistent use of mobile messaging they were able to steadily grow their list and also manage their subscribers’ systematically. Targeting specific customers is where text messaging stands apart, as this platform focuses on sending messages only to a specific set of customers. Text messaging is considered as a quick way of marketing. Competitors hoping to gain customers attention first, it becomes vital for your business to use mobile messaging as the message is being send in just a few seconds to your customer’s mobile phone. Lastly, this platform doesn’t require internet connection.