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Third-party messaging services have become very popular with billions of monthly users
These digital communication services have the advantage of being free to the consumer, which means they don’t have a per message charge beyond the cost of the underlying data connectivity.
What’s next for mobile communications?
The mobile communications landscape is evolving, as carriers are already moving on to the new Rich Communications Services (RCS) standard, which is part of the new, more advanced mobile messaging standard, designed to improve the messaging functionality installed on phones by default.
Along with text messages, RCS will also allow for higher quality picture messaging, group chats, location sharing, and video calls. The service will also support read receipts and typing indicators that you’re probably already familiar with from other services.
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So, why the push for RCS if the “new” features already exist in other apps?
RCS has a few notable advantages over other messaging services:
- A single inbox for traditional SMS, MMS and feature rich messages
- Universal profile – no account sign up required
- Out of the box support – no app download required
- Open and cross-platform standard – It is hardware agnostic. Unlike Apple’s iMessage, RCS is designed to work across all phones and software.
What still needs to happen:
- Adoption by carriers globally – The reality today is that only around 52 carriers have implemented the RCS standard, but the GSMA – Google Android RCS initiative – provides the opportunity to rapidly deploy RCS to a potential 800 GSMA carriers.
- Interoperability – Users on different carrier networks must be able to send/receive RCS messages to/from each other. There must also be interoperability between RCS and non-RCS phones.
- Apple support – If tens of millions of iPhone users can’t join RCS chats, then a large part of the appeal is lost.
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