enterprise sms firewall market set to take off big time

Mobile Messaging Solutions from Vectramind

According to a new market research report "SMS Firewall Market by SMS Type (A2P Messaging and P2A Messaging), SMS Traffic (SMS Exchange and International Exchange), Messaging Platform (Cloud and Traditional), Service Type (Professional and Managed), Organization Size, Vertical, and Region - Global Forecast to 2022", published by MarketsandMarkets(TM), the SMS Firewall Market size is expected to grow from USD 1.73 Billion in 2017 to USD 2.82 Billion by 2022, at a CAGR of 10.4%.

 Growing security and privacy concerns across the globe, increasing focus on preventing revenue loss due to grey routes, stringent government regulations, and increased adoption of Application to Person (A2P) messaging are some of the driving forces in the SMS Firewall Market. A2P messaging segment is expected to play a key role in the SMS Firewall Market.

 The A2P messaging segment is expected to have a larger market share in the SMS Firewall Market during the forecast period. Demand for A2P messaging has been skyrocketing across all industry verticals, including, banking, finance, retail , healthcare, travel, and eCommerce. The common use cases of A2P messaging are sending alerts, notifications, and marketing messages, such as banking updates, flight alerts, One Time Password (OTP) verifications, and promotional messages. Nowadays, customers are receiving unwanted and unsolicited  text messages, which may negatively impact enterprise business operations. Hence, enterprises are focusing on sending spam-free A2P messages to their customers. This is expected to drive the growth of the global SMS Firewall Market.

A2P messages are convenient and easy to use with the introduction of advanced platforms integrated with APIs and messaging gateways. These platforms and gateways simplify the process of sending A2P SMS for enterprises. The global enterprise A2P SMS market was valued at US$ 23.4 billion in 2014 and is expected to increase at a CAGR of 6.0% during the forecast period (2015-2025). Enhancement in end-user experience and provision of a secure and reliable operator channel are the basic factors propelling growth of this market.