Penulis  |
mobile messaging platform |
Chatbots are fascinating. Their base functionality consistently gets improved, and as a result, these computer programs are becoming more elaborate, convincing and efficient. As with all trending strategies, there are a few things that should be explored and a few that need to be avoided. Without further ado, let's get right into it
Chatbot marketing needs special attention as it is entirely different from usual marketing strategy. So, get the details of common chatbot marketing mistakes to stand out among your competitors.
Are you planning to start chatbot or talking robot app marketing? Or want to know the best possible way to start its marketing.
Well, you have selected the most trending marketing strategy. Hence, before starting, gather as many details and important stats you can, about the chatbot marketing. We have mentioned some most common chatbot marketing mistakes that every marketer must avoid at any cost.
Shortage of a Proper Marketing strategy
Many marketers lack a fitting bot marketing strategy. Hence, they fail to drive the expected traffic or fail to convert the people into users. Undoubtedly, chatbot is a big success if your marketing plan works. But there are a plethora of messaging apps like WeChat, Facebook Messanger, Slack and much more. The main problem is how to compete with well-known brands.
To beat your competitors, you have first to make a foolproof plan. A program that helps in satisfying your business goals, like driving traffic, transaction, revenue or want to save the time of your customer support staff.
Now, the question arises what your business goals are. You can only create a good marketing strategy if you are clearly aware of your targets. Only a crystal clear goal will help you to construct the path to follow. So, know your goal and metrics you want to target, identify the targeted audience, and make a strategy accordingly.
Lack of a specific bot website
Creating a dedicated home page helps your audience to know more about the product and its usability. Always bear in mind, recent generation will waste time and money on half information. Straightforward and clear communication is what they want. If you leave them to explore it, then they might not return. User’s convenience should be the first motto before developing any product or marketing strategy.
Avoiding Promotion Through Bot Directories
Enhancing search ability is a challenging task for chatbots. Currently, only Telegram has robust search functionalities. To solve the issue, a marketer can take help of directories and 3rd party lists o fill the void.
Mostly, submitting a chatbot to directories is free of cost while a few offer paid promotional features as well. The prominent bot directories are Botlist.co, the Slack directory, and BotPages. For details, you can take help of Google search.
Spamming
People prefer messages because they are more personal and it saves the log-in time. Considering the same, create a bot that doesn't push people to communicate or don’t act like a spam. Marketers deem the bot as a product and promote it by following the usual process. However, overdoing sales and promotions encourage users to ban or uninstall the app.
In order to rectify this mistake, only respond when a user is proactively responding to your queries. Avoid sending unsolicited messages to impress your audience. You can also take help from CustomWriting.com to get well-written descriptions and essays.
Vague Details
Offering invalid and vague information can spoil the bot’s image. Users are keen to know more about the product or services before buying, hence, offer quality details in every content piece from product description to ratings and reviews. Make the utility and range of capability of bot amply obvious for your target users.
Let’s check the example - In the description of Scorebot in Slack store, it is written: “Rule the office!”
Now, this story is useless at it contains no information about the bot’s functionality and neither it is adding value. Checkout the highly prefer chatbot and its description and compare it with others to develop an awesome one for your bot.
Interacting without specifying that the Bot is a Robot App
A chatbot is an app where you can talk to a robot. It is evident to the developers, marketers and other persons. But not clarifying the same to the users is the biggest mistake. Messaging is a personalized process hence; user expects to connect with human support staff as they believe that they will get a solution of any query instantly.
If you do not clarify that it is a robot chat app, then expectation will increase and not respond with the correct solution can harm the image of your support team. Either name it with “bot” or “Assistant” to identify your bot with other messaging apps.
Launching Without Conducting Robust User Tests
A chatbot is an automated process which is developed with intelligence. Unexpected UX issues or having a few bugs in the first iterations is a most common problem. You cannot expect an error-free bot in the first go. Hence, it is suggested to invite your existing users to test the performance of your bot and ask for honest feedback.
This will help you to get insightful info, and your clients will feel honored. Treat this bot launch as you any other product and give your best to make it perfect.
Avoiding these common chatbot marketing mistakes can make your app better, and users will love to use it.
If you have other suggestions or tips to improve chatbot commerce, then comment below. Also, share your feedback.
Conclusion
In every aspect, whether it’s popularity or engagement, messaging platforms have surpassed the social media platforms. Hence, chatbots are in trend and marketers should implement a foolproof commerce plan and must avoid these common mistakes to beat your competitors.
Source
EmoticonEmoticon