why mobile messaging is a must for brands

why mobile messaging is must for brands

A Telefonica study suggests that mobile messaging is the most cost effective way to reach consumers in their moment of need, when they are most likely to act. Another advantage is that texting doesn’t place demands on customers. Users don’t have to download or subscribe to an app, making communication smooth and natural, as well as personal. Consumers also use OOT ( over the top ) messaging apps like WhatsApp, Snapchat, and Facebook Messenger, but they are unlikely to go to the trouble of installing yet another platform to communicate with a brand.

 In an era where consumer technology reigns, both customers and workers expect a seamless online experience, whether they’re communicating with a co-worker or shopping for a dress. Patience is short, and for brands, the competition is just a click away.

 Companies that provide a simple, natural, and intimate experience for their customers have a real edge, and one of the easiest ways to achieve it is through texting. Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch) Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify) Also the engagement time for with mobile messaging is very short compared to emailings. Apparently mobile texting takes up only 14.1% of cell phone users’ time accordig to Nielsen. while connect Mogul data shows that 90% of all text messages are read in under 3 minutes.