5 ways to use sms marketing for the legal industry

  Best practices for  SMS  marketing  for the legal industry

 

 

Mobile Messaging has made a phenomenal impact on diverse industries, by acting as a cost-effective marketing tool, thereby improving the revenues of companies to a considerable extent. The Even Legal industry has understood the potential of the text messaging platform and hence is taking active participation in using the mobile messaging platform. Law firms regardless of size are slowly and steadily harnessing text messaging medium to not only improve their services and making them more effective but also in helping them  increase reach and get new clients 

The bond between a lawyer and a client is a rather sensitive one, which includes credibility as well. Without credibility, it would be really hard for a lawyer to go forward with the case. To strengthen the relationship between the lawyer and the client, the mode of mobile messaging can be used. A Lawyer can send timely alerts and other important notifications such as court case hearing to their respective clients through a SMS.

 Independent Lawyers who have their own law firm are using the mobile messaging medium to market their specific services to as many customers as they can. In fact, seeing the trend attractive, more and more lawyers globally are coming forward to use this platform and gradually build their law business. Individuals accused of  crimes can get legal counsel through the medium of mobile messaging.

Texting can also be used for confirmation of appointment on a particular time, and also for scheduling and rescheduling meetings. On the contrary, clients who are mostly convicts have their mobile phone. This, in turn, makes it very easy for lawyers to send certain important information through text. Certain regulations have to be followed by the conversations that happen between a lawyer and a client is of a formal nature.

 How can Law firms use mobile messaging in an optimal manner? 

1. Permission-based messages: It becomes the rightful duty of the lawyers to first ask for the permission from their valued clients, before sending any worthy information. This ultimately builds trust.

 2. Use targeted mobile keywords: This greatly helps the lawyer to categorize clients. For example “Text bankruptcy to 91000” will bring in all those clients who are in real need of services pertaining to bankruptcy. Similarly, “Text Assault to 81000” will bring in all those clients who are booked for assault. 

3. Be Concise: Because text messages are short in length, it becomes utmost important that the text is specific and concise. This will, in turn, help the clients know as to what are the legal services that your firm is offering, and so help them make quick decisions. 

4. Timing is utmost important: When any notifications or alerts have to be sent, ensure that they are delivered on time. This builds loyalty and shows that your firm is really serious about helping clients. In turn, when a client sends any query through SMS, see to that the response is sent as soon as possible. Many of the lawyers who have used texting, were happy about the fact that their clients responded immediately upon receiving the message. Another pertinent point that the lawyers have mentioned is that time and money have been saved to a significant extent using this medium. The text messages which the clients receive can further be used for evidential purposes in a court or for other legal matters. Upon that, clients can document all the messages they have received by sorting out on a date and time basis. Whether you are a lawyer or a client, you can save and print all your text messages, which might eventually help in solving your legal cases.