Tuesday, January 31, 2017

mobile vas and mobile app companies in middle east

Axiom ( http://www.axiomtelecom.com/)
Arvato Mobile Middle East /GetMo ( http://www.getmo.com/)
Alam AlFan – Mazzika  ( http://www.alamelphan.com/)
AlphaApps ( http://www.alpha-apps.ae )
Anayou (http://www.anayou.com )
APRO Part of Actel Communications.( http://www.actelme.com )
BeeCell ( http://beecell.com )
CComviva Middle East (http://www.comviva.com )
EMI Arabia
Flagship Project ( http://flagship.co/ )
Freej ( http://www.lammtarapictures.com )
Hungama Digital Media Entertainment ( http://www.hungama.org )
IBuzz ( http://www.ibuzzdubai.com )
Intigral ( http://www.intigral.net/ )
Info2Cell (http://www.info2cell.com )
IMIMobile VAS Ltd (http://www.imimobile.com )
Mobile Telecom Group ( http://www.mobiletelecomgroup.com )
Mersal FZ LLC ( http://www.mersal.com )
Mozook.com ( http://www.mozook.com )
MT 2 – Global Call ( http://www.mt2morrow.com/ )
Melody ( http://www.melodymobile.net )
Mazzika Digital
Mobitrans ( http://www.mobitrans.net/ )
OOnMobile Global (http://www.onmobile.com )
PowerMe Mobile ( http://www.powermemobile.com/)
Qanawat ( http://www.qanawat-me.com )
Rotana ( http://www.rotana.net )
SSmart Solutions (http://www.ss-me.com)
S2M FZCO ( http://www.s2mgroup.com )

Monday, January 30, 2017

middle east nations mobile shipments and oem marketshare

The Middle East mobile phone market suffered its third consecutive quarter-on-quarter decline in Q3 2016 according IDC. Shipments in the region totaled 23.8 million units, down -0.7% on the 23.9 million units shipped in Q2 2016 and -19.4% on the corresponding period last year. The quarter-on-quarter decline in Q2 2016 was much steeper at -8.5%,

"middle east countries mobile shipments and market share"

Mobile OEM Marketshare across Gulf and Middle East Countries( statista)


Every country in the Gulf Countries recorded quarter-on-quarter declines in Q3 2016, with Saudi Arabia suffering the most with a negative dip in growth rate with -18.3%.Among the many factors which has impacted Mobile Phone Industry in Middle East specially Saudi Arabia  has been he effects of the challenging macroeconomic climate are being compounded by the new ' saudization law that states that states that only Saudis can now be employed within the mobile phone industry covering sales, after-sales maintenance, and accessories. The kingdom's mobile market is predominantly driven by independent retailers, and the new law has taken a drastic toll on this space, with almost 50% of stores shutting down.

The impact of these closures has been huge so far with an immediate drop in shipments; however the expectation is that the channel will shift slowly and steadily towards organized retail as the market seeks to correct itself."

Meanwhile  The UAE's mobile shipments declined -10% quarter on quarter in Q3 2016, while the remaining GCC countries (Qatar, Bahrain, Kuwait, Oman) fell a combined -4.1% over the same period.

In terms of OEM's Samsung continued to lead the Middle East smartphone market with almost 35% share. Its shipments were down just -3% quarter on quarter. Huawei followed in the no 2 place with 14.4% share, while Apple garnered a share of 11% despite the launch of its iPhone 7. A shortage of supply for the iPhone 7, together with reduced supply of Apple's older models, was behind this performance. IDC expects Apple to rebound in Q4,2016.

continent wise break up of mobile messaging penetration : 2017 to 2019

The  mobile messaging app market is hugely crowded and led by  WhatsApp and Facebook Messenger—both owned by Facebook—as the two “global powerhouse” apps with significant reach in more than 20 countries worldwide.The below data  by eMarketer shows the Mobile Phone Messaging App User Penetration Worldwide, by Region, 2014-2019

"country wise break up of mobile app messaging"


 On a regional basis, OTT messaging apps have shown heavy usage in Asia-Pacific, where 58% of the world’s messaging app population lives. Latin America also shows strong usage with 68.1% of mobile internet users using a mobile messaging app once a month. 

Latest eMarketer data  predicts that mobile messenger app  share will increase to 77.4% by the end of 2019. The apps vary widely in their approach to monetization, with some still focused on growing their audiences. Of those that have moved into monetization mode, WeChat is seen as leading the pack with the most diverse and advanced methods for making money.While most agree that the WeChat model cannot be duplicated 100%, certain aspects of its “platform concept” have inspired others to venture further into commerce and payments, most notably Facebook. The most popular revenue models that have emerged include paid digital content (such as games, videos and emojis), advertising (official accounts, in-feed ads), mcommerce (in-app purchases), online-to-offline commerce (ordering food, hailing a cab) and finance (peer-to-peer payments and subscriptions). 

Tuesday, January 24, 2017

98% of sms are read within 180 seconds of their sending

"efficacy of sms medium compared to email"

The Rise of Enterprise mobile messaging:

SMS have today become a ubiquitous across the world. With more than 3 billion users have access to more than 6 billion devices,SMS are the most cheapest communication channel, with more than 90% of sms being read within 3 minutes of being sent.

98% of SMS are read as compared to mere 20% in emails. Click Through rate (CTR )of mobile text message is 19% as compared to 2% for an email message. The Response to a mobile survey is more than 2 times than that of a traditional telephone survey result and 5 times more than online survey response.
More than 10 times users redeem a offer  when sent across to their mobile handsets.

Friday, January 20, 2017

3 ways how vectramind can help you manage your enterprise mobile messaging needs

About Vectramind Corporation :Vectramind Corporation is an ISO 9001:2008 & ISO 27001:2005 certified company, formed in 2004. Knowledge, technical innovation and teamwork have been our assets in delivering solutions that improve customer satisfaction. Today, we are duly considered as the most reliable partner for Mobile and Web Solutions for any company in the GCC. Over the years, we have specialized in Mobile and Web related technologies. With over 400 satisfied customers and the right mix of talent and technological expertise.Vectramind is the pioneer in Mobile Marketing and SMS based campaigns in this part of the world.

Our Services Product  lines include 
  1. Mobile Strategy & Consulting: Vectramind will guide you in your organizations assessment, planning, ROI calculations and implementation of any mobile campaign requirements.
  2. Messaging Marketing: Vectramind is the leader in Short Code based 2-way SMS campaigns, Bulk messaging, Mobile CRM, Custom Campaign Management, SMS voting, Mobile couponing, Call back request, Surveys through SMS, Quiz competitions via SMS etc.
  3. Mobile Internet: With mobile complementing computers as the mode to view websites, Vectramind has recognized this need and provides your organization a viable method to let your website be presented the right way on mobiles.
  4. Enterprise Messaging Solutions: Vectramind's Enterprise Messaging Solutions for large and medium organizations offers APIs for integration with their existing corporate software’s or websites.
Our Mobile Messaging Products

Vectramind Labs R&D team has over the years developed products that provide solutions to the company's core development areas. SYNAPSE Advanced MS Gateway, Synapse Interactive – Campaign Management Platform and Synapse Plugins - Add-ons to extend Messaging Capabilities for Excel & outlook are few of our core products.

Vectramind's Core Value Proposition

With an in-depth understanding of industry issues, Vectramind provides strategic value, enhances ROI, protects and leverages existing IT investment while providing its business services. All this ensures that Vectramind’s value proposition is always customer centric.

Wednesday, January 18, 2017

top 3 challenges faced by mobile app developers in 2017

"mobile app downloads to exceed 270 million by 2017"

Over half of mobile phone owners will have smartphones by the year 2018. Inexpensive smartphones and majorly free apps have provided a definite shift to the mobile app development landscape the world over. According to Statista,  2017 will see the number of mobile app downloads worldwide  reach 268.69 billion. With the ever-growing number of smartphones and user base, what will the challenges be this coming year,specially for the mobile app developers. Here we take a look at 3 factors that are going to impact the mobile app development landscape

 Year of Enterprise Apps 2017 is going to be the year of enterprise apps. .As more businesses have realize the value of apps and to improve their reach and efficiency ,they will be focusing more and more on the enterprise apps this year. The number of enterprise applications optimized for mobility is expected to grow by four times by the end of 2017. 

 Prominence of Cross-Platform tools Cross-platform tools are making their presence felt and through 2016-2017 many of them will get more efficient by rounding off their sharp edges which will make them more useful and efficient.While the rise in popularity of mobile devices and the growing comfort with browser use for enterprise applications preordains a richer mix of email clients and access mechanisms, the pace of change over the next four years will be breathtaking. Tools like Xamarin, Sencha, PhoneGap, Unity3D, Appcelerator, Cocos2d etc. are slowly developing their communities and are making inroads. Developers will focus on shortening the development life-cycles and reduce the timeframe from ideation to launch. Quick to market approach will invariably include cross-platform tools

Data Management and App Security Concerns An enormous amount of data is being generated and there are growing concerns over security and storage of data.Companies will start investing across enterprise data centers and deploy more forward-looking scaleable solutions to enable the business processes especially for the ones that are real-time business processes.App development companies will come together to address the concerns regarding App security. Hacking of mobile apps and leakage of information both at a personal and enterprise level can wreak the app economy, inflict million dollar losses for companies.The combination of new vulnerabilities and more targeted attacks will lead to continued growth in bottom-line financial impact because of successful cyber attacks.

Tuesday, January 17, 2017

3 ways how mobile sms are being challenged by OOT messaging

This development might not be very pleasing to the SMS / mobile text messaging players, however the 'change is already starting to take place' as more and more users move to OOT ( over the top messaging instead of sending a sms or  texting .

As a result of the increased penetration of smartphones and OS application ecosystems in developed markets, "over-the-top" (OTT) mobile messaging applications now constitute a significant threat to telecommunications carriers' SMS-messaging revenues. Some  mature markets, such as South Korea and the Netherlands, have already “tipped” – that is, OTT messaging has reached such a high level that it is causing a material threat to SMS volumes and revenues.Compared to text messages, messaging apps are getting more traction. There are many reasons for the same. Messaging apps provide a free alternative to text messages. Most apps work on Wi-Fi. Sending a message through an app doesn’t cost anything extra. It is all covered in the data plan.

The top four messaging apps led by WhatsApp, Facebook messenger, Qmobile and Wechat presently make up 2.125 billion users, which is approximately   is equal to the total combined users of world's  top four social networks

The below research data was published by  McKinsey & Company  which conducted global countrywide assessment on the relative risk of mobile  messaging markets “tipping” due to OTT messaging and how traditional messaging is set to get distruptive due to the increase proliferation of OTT . It compares  and  combines lessons from South Korea and the Netherlands with a diverse set of data on the state of mobile messaging across  each nation.

Sunday, January 15, 2017

mobile video traffic to grow at 55% annually through 2021

"mobile application growth by category"


Mobile video Traffic is going to lead the mobile traffic  growth category with a growth of 55% every year throughout till 2021. By that time mobile video will form two thirds of the mobile traffic. Led by  faster mobile internet access and  broadband speed  mobile video is likely to see a astonishing growth in the next 4 years to come.

Meanwhile  in contrast social networking is forecast to grow by 41%annually over the coming six years, its relative share of traffic will decline from 15 percent in 2015 to around 10 percent in 2021, as a result of the stronger growth in the video category, which also means that " social networking sites is likeley to see more video shares than any other media

The rest of the   mobile application categories like software downloads,file sharing,web browsing is likely to see  annual growth rates ranging from 19- 37%.The trend is accentuated by the growing use of embedded video in social media and web pages, which is considered video traffic in this context.

Friday, January 13, 2017

mobile subscriptions breakup by countries:fastest vs slowest growing

comparison of mobile subscriptions by region

Mobile Subscriptions by Geographical Region

India has over 21 million mobile subscriptions ( users with active SIMs). African continent has 16 million mobile subscriptions, while APAC region ( Asia and pacific .but excluding India and China) has around 21 million active SIM's. North America has over 4 million mobile subscriptions, while  Latin American and Middle East and 5 and 4 million respectively.

global mobile subscriptions now exceed 7.4 billion users

"global mobile subscriptions now exceed  7.4 billion users "

The total number of global mobile subscriptions in Q1 2016 was around 7.4 billion, including 63 million new subscriptions 

Mobile subscriptions are growing around 3 percent year-on-year globally and reached 7.4 billion in Q1 2016. India grew the most in terms of net additions during the quarter (+21 million), followed by Myanmar (+5 million), Indonesia (+5 million), the US (+3 million) and Pakistan (+3 million). ( data : Ericcson mobility report)

 Mobile broadband subscriptions are growing by around 20 percent year-on-year, increasing by approximately 140 million in Q1 2016 alone.

 LTE subscriptions continue to grow strongly, with 150 million new subscriptions. The total number of LTE subscriptions is now around 1.2 billion. WCDMA/HSPA added around 30 million during the quarter. The majority of 3G/4G subscriptions have access to GSM/EDGE as a fallback. GSM/EDGE-only subscriptions declined by 70 million during Q1 2016

Thursday, January 12, 2017

average level demand for enterprise mobile solutions by country

Enterprise mobility solutions vs Demand levels by country

Tuesday, January 10, 2017

the shifting paradigm of enterprise mobile messaging landscape

The paradigm shift of enterprise mobile messaging landscape

Monday, January 9, 2017

healthcare organisations and why do they need a Hippa compliant messaging platform

The United States  HIPAA Privacy: What this means  (United States Health Insurance Portability and Accountability Act of 1996)

Many hospitals and healthcare organisations still rely on antiquated communications processes, including loudspeakers and pagers. In addition, there's no telling when the emergency room or general practices can become flooded with patients. When these influxes occur, an outdated communication system negatively affects a staff's ability to meet patient needs.

When the number of users increase, these kinds of traditional messaging systems does little to address patient problems and improve productivity But simplifying communications isn't as easy as installing an instant messaging application. Healthcare facilities need to ensure that any messaging system used internally is HIPAA compliant or HL7 compliant: 

A healthcare messaging app is a popular way of complying with the HIPAA security and privacy rules relating to the secure communication of protected health information (PHI). Apps for secure healthcare texting are easy to use and promote compliance with HIPAA through a number of safeguards that prevent breaches of PHI.

HIPPA compliance HIPAA (Health Insurance Portability and Accountability Act of 1996) is United States legislation that provides data privacy and security provisions for safeguarding medical information. means that  are several safeguards that protect PHI on apps for secure healthcare texting.

For example having the authorized users  to verify their ID with a username and password; and, once they are in the secure environment, security mechanisms prevent the saving of PHI to external hard drives, the copying and pasting of sensitive information or the forwarding of PHI to locations outside of the network. All activity on the healthcare messaging app is monitored to ensure compliant use of the app, and administrative controls exist to remotely recall and delete any communications that could possibly result in a breach of PHI. Remote wipe and PIN lock controls also exist, so that any access to PHI is removed if a mobile device is lost, stolen or sold to another owner.

HHS published a final Privacy Rule in December 2000, which was later modified in August 2002. This Rule set national standards for the protection of individually identifiable health information by three types of covered entities: health plans, health care clearinghouses, and health care providers who conduct the standard health care transactions electronically. Compliance with the Privacy Rule was required as of April 14, 2003 (April 14, 2004, for small health plans).

Thursday, January 5, 2017

patterns in mobile apps vs and social media usage

How Mobile Messaging and social Media Usage Patterns has evolved across  the last 3 years

breakdown of mobile messaging usage by demographics

" 30% of online adults (29%) & 36% of smartphone owners — use messaging apps such as WhatsApp, Kik or iMessage.


The latest data from Pew Research shows that Roughly 30% of online adults (29%) — and 36% of smartphone owners — use messaging apps such as WhatsApp, Kik or iMessage.These mobile messaging apps allow mobile users to message their acquaintances without using up SMS data, which is required when exchanging traditional text messages. Some of these messaging apps, such as iMessage, maintain conversations even if a user is not on the same devices, or across multiple devices such as a tablet, laptop or desktop computer, or cell phone. Messaging apps are especially popular among young adults. Among smartphone owners between the ages 18 to 29, 49% use messaging apps. However, these apps are relatively popular with older smartphone owners as well: 37% of smartphone owners age 30 to 49 and 24% of those ages 50 and older use mobile messaging apps.

In addition, 14% of online adults — and 17% of smartphone owners — use apps that automatically delete the messages they send, such as Snapchat or Wickr. These ephemeral messaging apps hold particular appeal to younger smartphone owners: Fully 41% of smartphone owners ages 18 to 29 use these services, compared with just 11% of smartphone owners ages 30 to 49 and 4% of those 50 and older.

healthcare mobile messaging services at dubai

"mobile messaging for enterprise from vectramind"

Mobile Healthcare Solutions
Take advantage of  Vectramind  industry leading HIPPA and HL7 compliant mobile messaging solutions to support your mHealth initiatives and improve patient outcomes with significant time and cost efficiencies.

Vectramind's HIPPA compliant HL7 messaging Synape provides you with a SEAMLESS INTEGRATION OF HEALTHCARE MESSAGING Vectramind provides the most innovative and secure HIPPA compliant HL7 based text messaging service which allows you to achieve operational excellence, patient satisfaction, clinician efficiency. Our HL7 integration engine allows you to integrate with EHR’s, billing systems, health authorities and any other healthcare applications. It’s the only tool you need to trigger secure text messages from any healthcare interface. Vectramind Synapse Mobile Enterprise solution for Healthcare  will allow you to

  • Know exactly who has viewed each message and file to keep pertinent information from falling through the cracks Reach out to more patients, staff and partners in real time with our secure SMS communications.
  • Get the assurance you need in time-sensitive situations by requesting direct confirmation on messages sent Distribute files to individuals, groups, and departments instantly and skip the hassle of FTP, fax, or courier delay.
  • Solve workflow inefficiencies and speed up delivery of patient care with instant communication from anywhere.
  • Share latest patient information, synced across all devices Enable secure text messaging from any healthcare interface regardless of data standard or protocol.
  • Quickly search for the right staff across roles and departments to arrange for the most timely patient care Connect the main office with mobile and remote staff at all times

mobile messaging global report for 2017 : world wide messaging preferences